Strategic Finance & Capital Advisory
Independent advice for decisions that move value.
ASCENT Advisory supports boards, owners and executives through growth, financial pressure, transactions and complex investment programmes—with rigorous analysis and principal-led execution.
OUR FOCUS
Clearer information.
Stronger decisions.
Executable outcomes.
Jordan & GCCPrincipal-led deliveryBoard-ready outputsBankable financial logicIndependent perspective
What we do
Corporate finance with an execution mindset.
ASCENT is a specialist advisory firm working at the intersection of financial leadership, capital, restructuring and strategic projects.
We help clients understand the real financial position, evaluate alternatives and carry the chosen path into financing, negotiation, governance or implementation.
About ASCENT ↗Selected organisations
Experience across advisory mandates and senior executive roles.
The relationships below include ASCENT mandates, advisory collaboration, portfolio entities and experience gained in prior leadership positions.
Dead Sea Resorts Company
Advisory mandate
Hilton Dead Sea Resort & Spa
Portfolio operating asset
King Hussein Bin Talal Convention Centre
Portfolio operating asset
Real Estate Establishments and Complexes Company
Advisory mandate
Advvize
Advisory collaboration
Abu Khader Group
Prior executive experience
King Hussein Business Park
Prior executive leadership
Nobles Properties
Prior executive experienceOur services
Specialist advice across the business and investment lifecycle.
Each capability has a defined purpose, clear workstreams and tangible decision outputs.
01
View all servicesOffice of the CFO
↗02CFO & Performance Advisory
Senior financial leadership that gives owners, boards and management a reliable view of performance, liquidity and the decisions ahead.
Decision analytics
↗03Financial Modelling & Valuation
Auditable financial models and independent valuation analysis built for investment, financing, strategy and negotiation.
Funding and balance sheet
↗04Capital & Debt Advisory
Independent advice on financing capacity, capital structure and lender engagement—grounded in sustainable cash flow.
Special situations
↗05Restructuring & Turnaround
Independent diagnosis and executable recovery planning for organisations facing financial pressure, underperformance or stakeholder uncertainty.
Investment decisions
↗06Feasibility & Business Planning
Commercially grounded feasibility studies and business plans that connect market evidence, operating design and financial returns.
Strategic projects
↗07PPP, Projects & Procurement Advisory
Commercial and financial governance for complex projects—from business case and transaction readiness through procurement and award.
Deals and strategic change
↗08Transaction & Due Diligence Support
Focused financial and commercial support for acquisitions, disposals, investments and strategic partnerships.
Decision governance
↗Board & Governance Advisory
Financial governance and decision architecture that help boards and owners exercise clearer oversight and allocate capital responsibly.
Selected experience
Relevant experience, presented responsibly.
Representative mandates are anonymised to preserve client confidentiality.
Hospitality & Education
Financial diagnosis and restructuring
Rebuilt fragmented reporting for a four-segment organisation, reconciled historical financial gaps and developed scenario-led decision support around viability, funding and a critical lease decision.
Management accounts · Integrated model · Decision gates · Board packMunicipal Infrastructure
Feasibility and procurement advisory
Reviewed a complex infrastructure proposal and structured phased support covering feasibility validation, transaction readiness, procurement documentation, bid evaluation and client representation.
Commercial review · RFP support · Evaluation framework · GovernancePublic Real Estate
Portfolio and capital strategy
Supported a government-owned real-estate company with highest-and-best-use analysis, investment screening, cash forecasting and balance-sheet restructuring alternatives.
HBU economics · Cash forecast · Capital options · Board adviceHospitality Platform
Corporate finance and lender support
Developed an integrated multi-entity planning model, investment appraisal tools and lender materials supporting refinancing, capital projects and board decisions.
Three-statement model · Debt capacity · Capex returns · Bank materialsWho we advise
Close to the decision-maker. Grounded in the numbers.
01
Owners & boards
Independent perspective on performance, capital, risk and strategic alternatives.
02
Management teams
Additional senior capacity for analysis, planning, negotiation and execution.
03
Investors & lenders
Decision-grade models, reviews and transaction information.
04
Public-sector entities
Commercial and financial advice for assets, projects, PPPs and procurement.
Sector perspective
Experience where finance, assets and public purpose intersect.
Real Estate & Development
Development feasibility, residual land value, project finance, capital structuring and portfolio decisions.
Hospitality & Tourism
USALI-aware performance analysis, hotel forecasting, operator economics, capex appraisal and restructuring.
Government & Public Assets
Business cases, affordability, governance, PPP and investment decisions for public-sector entities.
Infrastructure & Logistics
Project modelling, concessions, procurement, industrial land, warehousing and logistics economics.
Education & Social Infrastructure
Multi-business diagnostics, capacity economics, funding needs and sustainability planning.
Industrial, Trading & Automotive
Working capital, inventory finance, cost visibility, expansion and distribution economics.
“A recommendation is only valuable when the evidence is defensible and the path is executable.”
RAED HATTAR · MANAGING PRINCIPALPrincipal-led advisory
Senior judgement throughout the mandate.
Clients work directly with the principal responsible for understanding the issue, shaping the analysis and standing behind the recommendation.
Where a mandate requires market, engineering, legal, tax or specialist technical expertise, ASCENT defines and coordinates those inputs transparently.
Meet the firm ↗Start a conversation
Bring us the decision—not a predefined scope.
We will help frame the issue, determine the evidence required and propose the right engagement structure.
Discuss your mandate ↗