Defined project
A fixed scope, agreed outputs, delivery timetable and milestone-based fees for a specific decision or transaction.
ASCENTAdvisoryStart a conversation ↗About ASCENT
ASCENT Advisory is a specialist finance and strategic advisory practice based in Amman and serving clients across Jordan and the GCC.
Our purpose
ASCENT was established to give owners, boards, executives and public-sector leaders direct access to senior financial thinking without the layers and fixed structures of a large advisory firm.
We work on situations where reliable analysis and commercial judgement materially affect the outcome: performance deterioration, financing, investment, restructuring, transactions, feasibility and complex projects.
Our standard is simple: understand the actual position, make assumptions visible, distinguish evidence from judgement and produce work that can stand up to scrutiny.

Managing Principal
Raed is a senior finance professional with more than 15 years of experience across corporate finance, FP&A, treasury, restructuring, real estate, hospitality, automotive, industrial development and strategic investment programmes. He holds the Financial Modeling & Valuation Analyst (FMVA®) certification.
Before establishing ASCENT, Raed served as Director of Finance at King Hussein Business Park and held senior finance leadership roles with Nobles Properties and other diversified private-sector groups. His work has included capital structuring, integrated planning, project and real-estate modelling, debt and liquidity management, board reporting, investment appraisal and support for complex public and private investments.
He holds a bachelor’s degree in Accounting and Finance from Al-Balqa Applied University and works directly with owners, boards and executive teams across Jordan and the GCC.
Engagement models
A fixed scope, agreed outputs, delivery timetable and milestone-based fees for a specific decision or transaction.
Ongoing access to senior finance support around an agreed agenda, cadence and capacity—not generic monthly reporting.
Independent financial perspective for shareholders, boards and executives facing recurring strategic or capital decisions.
How we operate
Advice is shaped by the client’s objectives and the evidence—not by a financing product or predetermined outcome.
We make assumptions, limitations, responsibilities and decision implications explicit.
The senior adviser responsible for the recommendation remains engaged in the work.
Recommendations are tested against cash, capacity, governance and execution reality.
Start a conversation
We will help frame the issue, determine the evidence required and propose the right engagement structure.
Discuss your mandate ↗